Posted on 1 July, 2013
Optometric Marketing: Is Treasure Hidden in Your Practice?
64Maybe you have been in business for several years. During that time, you have built a wonderful relationship with your patients. Maybe you've been losing business to local competitors. If you're concerned about increasing your patient base, maybe it's time to consider optometric marketing.?
As healthcare reimbursements from insurance companies go down, costs continue to rise. You have to redo your business strategies. Although a lot of healthcare practitioners leave advertising campaigns out of their plans, your business can beat your competition by implementing an optometric marketing plan.?
When you hear the word ?marketing,? do you think of high-cost radio and television spots? All these are effective means of getting the word out about your business, but there are simpler plans. The best part is that they are less expensive than radio and television.?
Your biggest treasure is what you already have. Current patients make up a large part of an effective marketing strategy. If you're not doing this already, make sure that you have enough doctors on staff to treat your patients properly. In addition to that, you need to have enough administrative staff and opticians. Make sure that the patients have an experience that makes them want to come back.?
Once you have worked out strategies to ensure your current patients have a great experience, ask them to refer people they know to your practice. If you're like most medical professionals, you do not want to seem pushy to your patients. This is a big mistake. Satisfied customers refer other people. Ask your patient if they had a good experience. If they say yes and seem genuine, let them know that you're in the business of providing top-level care to everyone. Then ask them for the referral. Hand them a few business cards to make it easy for them. This strategy is not pushy, and it is very effective. And make it a system.?
Patients continue to visit practitioners that they like. They also refer friends and family to practitioners who care. You can show your patients that you care by keeping in contact with them after their visits. While they are in office, make sure that your staff asked them if they would like a free copy of your newsletter. Your staff will then send an introductory e-mail with an option to opt out. Now it is up to you to produce the newsletter.?
Optometric marketing is only as good as the practice doing the marketing. You can have the best marketing campaign around, but fail if your employees are not on board. Make sure that your employees are friendly and caring about your patients. Customer service should be their top priority. The following article provides a little more about information about optometric marketing.
Most doctors use less than 20% of the potential of their website for gaining new patients. A great looking website is only one part of getting patients from the internet. Are you getting as many patients as you can from yours? You may find the free expert guide, '7 Mistakes Doctors Make When Getting Their Website Done', a valuable resource.
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