Posted on 5 November, 2013
Facebook is one of the largest networking sites in the entire world. It allows more than one billion people world wide to connect with each other, play games, and "like" businesses and organisations that they frequent or carry products that they often buy. It is a connection that more businesses are starting to use to market themselves to a larger group of people with less advertising work. The biggest benefit of Facebook marketing to companies is the wide availability of advertising to people that is not their target group. For instance, if someone views your page on Facebook, your page will be linked with his or her Facebook page. Everyone on his or her friends list will see that link under his or her "recently viewed" sidebar. If it is a page that they frequent often, perhaps for coupons, advertisements, or to make comments then the page will be suggested to everyone on their friends list. This gives you the potential to gain upwards of twenty-five potential new clients with each person that visits your page. It is the quickest way to market yourself with the least amount of work. Because you can share one page with so many people at once, it is essential that you keep all your information, advertisements and other important facts up-to-date so that people will continue to go to your Facebook page. If you sell a specific product, linking to their page as not only a business contact but as a friend will also open up more potential clients looking for that product. One of the best ways to generate more traffic to your Facebook page is to offer special discounts and coupons to those that become your friend or "like" you on Facebook. Often times, people will join just because of the potential savings, or inside information that they can gain from doing so. Once they become your friend or start "liking" your page, every time your company makes a post, it will show up in their news and most recent feeds, this means that you now have content posted on their page as well as your own. Because more people have the internet than the television or even radio, Facebook is a sensible option for advertising because you will reach more people than you would otherwise. So many people are addicted to their computers, with a good internet connection, they can use it as a newspaper, television and radio- therefore, it makes logical sense to advertise on a marketing platform that almost every one uses. |
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