Posted on 5 November, 2013
Most people don't realize what local internet marketing is, so they don't know of local internet marketing benefits. According to SEO glossary the definition is: "Internet marketing geo-targeted through directories, Google maps, and social networking sites." In other words LI marketing is marketing a local business to your local community using internet. With that being said you can glimpse the local internet marketing benefits, but let's go over them just in case. The first of local internet marketing benefits is in fact the purpose of LI marketing, getting targeted traffic that converts. Let's use an example, if you own a shop in Minnesota and a website about your shop in Minnesota, what will you benefit if you target Washington? To get your business off the ground and visitors to your site you need to target visitors from Minnesota, and the greatest part is that it is much easier to optimize a site and get targeted traffic for local websites than for global ones, makes sense. The three top LI marketing benefits are: - Low cost - Easier to market - Targeted market that easily converts We already covered one of the LI marketing benefits, targeted traffic that converts; let's go onto the next one, low cost. The reason for a lower cost is the fact that it is easier to market and as such it involves less work for SEO companies, fewer work hours and an overall easier SEO and SEM campaigns. The part about being easier to market should be obvious, there are fewer searches and less competition for a keyword that says "Los Angeles Website Design" than for "Website Design". The difference would be by three numbers at least, instead of millions of searches there will be thousands, which is much easier to optimize and rank for, thus making this the greatest of local internet marketing benefits. Since it will cost you less, you will get the targeted traffic that converts and you will get it fast, the easy part, you can consider these local internet marketing benefits to be of great value to any business. To make sure that you get all of these LI marketing benefits you must make sure that the SEO company running your campaign does the following: - Get your website listed in local search engines. It is good for local searches performed, they equal highly targeted organic traffic and higher conversion rates and plus the major search engines depend on local search engines to feed their index. - Make sure that your website and your business are connected with others on local level through social media sites like Twitter, Facebook and Stumble Upon. - Perform an email marketing campaign on a local level. These are some of the local internet marketing benefits, but just these are so great that they shouldn't be overlooked if you have a local business that you want to promote. This is one of the greatest ways to quickly increase your organic traffic, and not just any traffic, but targeted traffic. |
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