Posted on 5 July, 2012
Attraction marketing is the network marketing concept of drawing interested business leads and prospects to you, versus chasing after them. There is real power in this concept, some may consider attraction marketing to be pull style marketing. This type of marketing works when you consistently offer highly valuable content that is relevant to your target market. Through offering value and helping people, you are able to brand yourself as a leader that people want to work with. When people connect with your message, and it helps them and they are able to gain insight from it, you are effectively building trust, rapport, and relationships. These three things are really the key to long term MLM success, and more sign ups in your primary business. Attraction marketing is a new school marketing technique, that is in line with the law of attraction. This type of marketing allows you to maximize the rewards from your efforts, while minimizing your costs. The core of your attraction marketing campaign is the relevant content that you audience is actively searching for. Initial research in this area will save you from wasting time your valuable time offering content that no one is really looking for. Essential components of an online attraction marketing campaign include; A unique blog or website (not your company replicated site) is an essential tool for attraction marketing, especially when it is focused around your personal branding and not your companies products and services. Look at your blog as a place to meet people and not a place to convert people into sales and you will have much more success. Offer value on your blog, and through helping people, a percentage of your readers will naturally want to "opt in" or join your mailing list for more information and offerings from you. You may also want to create stand alone landing pages where you can direct people to for more information and to become a "lead". Branding yourself as a leader by publishing valuable content and linking it back to your landing pages is a surefire attraction marketing success method, because you are building quality relationships. People are much more willing to buy products and go into business with someone who they like. Personalizing your email auto responders and staying focused on helping everyone whom you encounter builds incredible trust and credibility. When people are finally introduced to your opportunity, joining will be an obvious answer because you have already delivered so much value into their experience. Driving traffic to your landing pages, articles, and blog is definitely important. Social networking is a great way to meet new customers and connect with the many people who are on these sites daily looking for solutions to their problems. Article and content marketing are ways to leverage attraction marketing by being honest up front, offering value and helping people to get what they want. There is a lot to learn, but putting in the effort and aligning with the right system will definitely be worth your effort! |
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