Marketing Lies?

Posted on 3 January, 2013

Marketing Lies?

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Are you getting confused with the ever-changing headlines on the front of women's magazines?

Does the latest advertisement that says you'll receive a freebie upon signing up make your eyes roll?

Do you now automatically chuck out the direct marketing flier that lands on your doorstep every second day?

"Incentive-based promotion", "clever advertising", "the hard-sell". Unfortunately, all of these once-legitimate marketing tools are slowly becoming synonymous with deceptive publicity stints. Marketers seem to be now rapidly engaging in whatever method is available to get that one extra sale - even, or rather, especially, if it means lying.

Consumers in the 21st century are no longer naive, desperate for the product, and option-less. In fact, they are completely spoiled for choice, continuously over-sold to, and, quite frankly, just not interested in twisted truth. Up to 50,000 different types of messages are pushed in their faces all day, everyday, and at least 80% of those messages are marketing-related. Consumers are now savvy enough to discern that a "well-spun campaign" is actually just pure, outright lying.

Basically, marketers now have two choices:

Step up their lying game - it doesn't matter that consumers will hate you and never go back to you; just fool them once, get that sale, and move on to the next big project. Start telling the truth.

The simple fact of the communications world is that lying is no longer a strategic, sustainable marketing strategy. It will not engage the consumer, win their trust, and gain repeat business. And ultimately, these three things are what an organisation really wants to achieve in the long run.

Start telling the consumers what they really want to know - how the product can genuinely (and honestly) benefit them. Start using ethical marketing channels - a "spin" is not necessary; the truth is fine if your product is really what you say it is. And above all, listen.

Aus Marketing is an affiliate network of marketing, promotional, and business professionals. The group was formed to ensure that all types of businesses and corporations have their marketing and promotional needs met, while guaranteeing high ethical and product standards in all fields.

The organisation strives to defy the current marketing status quo, and to use genuine and honest methods in all promotional work for clients.

Their services include:

Internet Marketing Printed Promotions Databases and Faxstreaming Creative Writing and... much more...

P.S. Not all Marketing Firms and Agencies are liars. But like any industry there are some bad eggs. Just that this particular industry has many smelly eggs!

Small to large business marketing and promotion solutions, advice and help in Australia - Aus Marketing.net.au <- Read more

Comments Loading...

Daniel?2 years ago

Yesss!!! I agree! Wow. A bold statment but sooo.... true....

2 years ago

Honest marketing sounds like an oxymoron but in today's market honesty really is the best policy for long term results. Ironically Claude Hopkins statred the same thing 100 years ago.

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